The Frankie Shop is a New York and Paris-based fashion brand famous for modern menswear-inspired tailoring, oversized blazers, and minimalist wardrobe essentials. Founded by Gaëlle Drevet, the label offers high-end contemporary design at mid-tier luxury prices through its online store and flagships in New York and Paris.
What is The Frankie Shop aesthetic?
The Frankie Shop built its global reputation by reimagining traditional menswear silhouettes for the modern wardrobe. Founded in 2014 by former producer Gaëlle Drevet, the brand began as a curated boutique in Manhattan’s Lower East Side. Next, it expanded into Paris and produced its own viral in-house designs. It established a distinct market position bridging high-street retailers like COS and Zara with high-end designer labels like The Row or Old Céline.
At its core, the brand champions broad shoulders, dropped armholes, elongated hems, and deep trouser pleats. Instead of form-fitting tailoring or rigid corporate wear, the designs focus on slouchy, relaxed proportions that feel intentional and sharp. The result is a relaxed, off-duty aesthetic that looks put-together with minimal styling effort.
Color palettes remain heavily anchored in muted neutrals. Collections regularly emphasize shades of stone, espresso, charcoal, slate gray, ivory, and washed black, punctuated occasionally by pale blue, butter yellow, or olive green. These quiet color choices ensure pieces across seasons integrate easily into existing wardrobes without clashing or feeling dated.
Iconic Frankie Shop pieces and hero products
While seasonal releases introduce new cuts, several iconic items consistently drive the label’s global demand. Understanding these core styles makes selecting your first investment piece straightforward.
The Gelso blazer and trousers
Fashion enthusiasts widely recognize the Gelso suit as the brand’s quintessential fluid tailoring set. Constructed from a lightweight Tencel-viscose blend, the Gelso blazer features padded shoulders with an unstructured, flowing torso that falls past the hips. The matching Gelso trousers feature a high-waisted cut with double front pleats, wide flowing legs, and an extended inseam designed to drape over shoes. As a result, it offers a soft, relaxed drape ideal for both casual daytime wear and dressed-up evening looks.
The Bea structured suit
For shoppers seeking heavy structure rather than fluid drape, the Bea collection provides a sharp power-suit profile. Built with mid-to-heavyweight wool-blend fabrics, the Bea blazer incorporates defined shoulder pads, structured lapels, and a straight boxy fit. The matching trousers feature deep front darts and a wide straight-leg opening, creating a clean silhouette for creative office settings or formal events.
The Lui organic cotton shirt
The Lui shirt is the label’s take on the classic menswear button-down. Designed to look like a shirt borrowed directly from a men’s closet, it works worn loose over wide trousers, semi-tucked into straight denim, or open as a lightweight summer jacket.
The Teddy quilted jacket
The Teddy jacket helped popularize collarless quilted liners in modern outerwear collections. Crafted from a durable ripstop fabric, it features a rounded crew neckline, large patch pockets, contrast binding along the seams, and a curved high-low hemline. Its roomy cut easily fits heavy knitwear underneath during colder months.
The Maresa and Isla tailored skirts
Expanding beyond trousers, the label offers midi and maxi tailored skirts like the Maresa and Isla styles. Designed to sit low on the hips or high at the natural waist, these column skirts feature front or back center slits, clean belt loops, and subtle welt pockets. As a result, they translate the brand’s suit aesthetic into sleek, elongated skirt silhouettes.
Fine knits and foundational tees
To complement structured blazers, the collection includes fine-gauge ribbed long-sleeves, lightweight merino turtlenecks, and slub cotton tees. Engineers designed these foundational tops to lay flat beneath suit jackets. As a result, they do not bunch at the shoulders or arms, preserving sleek outer lines.
Frankie Shop sizing and fit guide
Understanding sizing is critical before purchasing, as almost every garment features exaggerated, oversized proportions by design.
The brand cuts blazers, coats, and button-down shirts two to three inches broader in the shoulders than standard ready-to-wear sizing. If you select your regular size, the garment will fit with a slouchy, runway-inspired shoulder line that sits past your natural shoulder joint. If you prefer a closer, traditional fit while maintaining room for base layers, choose one size smaller than your standard size.
Here is how key garments fit across body measurements:
- Oversized Blazers: Shoulder seams hang low; sleeves are cut long. Consider sizing down if you have narrow shoulders or a shorter torso.
- Tailored Trousers: High-waisted styles fit true to waist size, but the legs and hips contain substantial volume. Standard inseams often exceed 32 inches, requiring hem adjustments for shorter individuals.
- Poplin Shirts: Extremely generous in width and body. An XS/S easily accommodates standard sizes US 2 through US 8 depending on preferred looseness.
- Knitwear: Fits closer to standard sizing through the shoulders while retaining a comfortable, relaxed body drape.
Price range and product specifications
The label occupies a clear middle ground between high-street fast fashion and luxury designer houses. Below is a breakdown of core product categories, price points, silhouette traits, and primary materials.
| Item Category | Typical Price Range (USD) | Fit Profile | Primary Fabrics |
|---|---|---|---|
| Oversized Blazers | $350 – $650 | Padded shoulders, boxy waist, extended hem | Wool blends, Tencel, viscose, linen |
| Tailored Trousers | $250 – $450 | High-waisted, wide-leg, extended inseam | Virgin wool, polyester-viscose, twill |
| Button-Down Shirts | $150 – $280 | Exaggerated width, dropped shoulder, long cuff | Organic cotton poplin, silk, Tencel |
| Quilted Outerwear & Coats | $285 – $750 | Voluminous body, curved hem, broad arms | Ripstop nylon, wool blends, padded poly |
| Knitwear & Sweaters | $200 – $480 | Relaxed torso, fitted ribbed cuffs/hem | Merino wool, cashmere blends, alpaca |
Who is The Frankie Shop right for (and who should skip it)?
Determining whether this aesthetic fits your personal style helps prevent costly returns and items that sit unworn.
This label is best suited for you if:
- You prefer relaxed, menswear-inspired silhouettes over body-con tailoring.
- Your wardrobe relies on versatile neutral palettes like taupe, charcoal, camel, and black.
- You want dramatic blazer proportions without paying luxury brand prices.
- You like playing with volume balance, such as pairing loose jackets with wide-leg pants or slim tanks.
You may want to look elsewhere if:
- Also, you prefer fitted garments that closely contour the waist, bust, and hips.
- You are under 5’4″ and prefer clothes that do not require tailoring or hem alterations.
- You require traditional corporate wear with natural shoulder seams and slim sleeves.
- You favor bold, bright patterns and intricate prints over solid neutral fabrics.
How to style Frankie Shop tailoring for modern proportions
Styling exaggerated proportions requires intentional contrast so the garment flatters your frame without swamping it in fabric.
When wearing a wide-shoulder blazer like the Bea or Gelso, keep your base layers slim and minimal. A fitted ribbed tank top, fine-gauge merino turtleneck, or sleek bodysuit maintains clean lines around the collarbone and waist. When styling wide-leg pleated trousers, tucking in your top or selecting a cropped hemline creates a defined waist point before the trousers fall outward.
Footwear plays an important role in balancing wide hem lines. Chunky platform loafers, pointed-toe leather boots, or sleek pumps add height and ground the wide leg opening. For casual daily wear, team a structured suit with crisp leather sneakers and a basic crewneck t-shirt. Exploring complementary aesthetic choices can be broadened through resources like Best Streetwear Brands: Curating Your Modern Wardrobe when pairing tailored outerwear with urban street style.
Where to buy Frankie Shop and official store locations
The label operates directly through its official e-commerce site, which provides global shipping and upfront tax calculation. Also, shoppers who prefer in-person fitting can visit flagship stores located in major fashion capitals:
- New York City: Flagship stores in Manhattan’s Lower East Side (Stanton Street) and Soho.
- Paris: Flagship boutiques in Le Marais district on Rue Commines and Rue Saint-Sulpice.
In addition to direct flagships, authorized luxury fashion platforms stock seasonal collections, including Net-a-Porter, SSENSE, Farfetch, Mytheresa, and Browns, offering reliable global shipping and straightforward return policies.
How to build a capsule wardrobe with Frankie Shop core pieces
The label’s cohesive color palettes and modular cuts make building a streamlined capsule wardrobe simple. For example, you can create a full capsule with just seven core garments:
- One primary suit set: Pick a neutral Gelso or Bea blazer with matching wide-leg trousers in charcoal, taupe, or black.
- Two crisp shirts: Choose a white and a light blue Lui shirt in organic cotton poplin.
- Two foundational base layers: Select a slim black turtleneck and an ivory ribbed crewneck tank.
- One transitional outer coat: Add a Teddy quilted jacket or trench coat in beige or sage green.
- One tailored skirt or alternative bottom: Add a Maresa column skirt or straight-leg wool pant for variety.
Because every item shares complementary undertones and relaxed cuts, these seven pieces yield over fifteen distinct outfit combinations spanning work meetings, weekend errands, and dinner events. You can explore additional wardrobe curation approaches in Fashion Trends for Women Over 50: Embrace Modern Elegance to see how clean tailored lines flatter across different age demographics.
Garment care and maintaining tailored silhouettes
Proper garment care ensures structured tailoring retains its crisp lines and proper drape through years of wear.
Structured blazers and wool coats feature internal canvas interfacings and padded shoulders that should not be machine washed or submerged in water. Always take structured blazers to a professional dry cleaner. Between wears, hang blazers on broad, contoured wooden hangers to support shoulder pads and allow natural fabrics to shed wrinkles.
For cotton poplin shirts like the Lui series, machine wash on a delicate cold cycle with mild detergent, then line dry on a hanger. Iron while slightly damp or use a high-powered steamer to remove creases. When steaming Tencel, viscose, or dark synthetic trousers, keep the steamer nozzle moving to avoid localized water spots. Additional clothing preservation methods can be aligned with sustainable garment practices outlined in Fashion Trends: Embracing Expressive Style & Sustainable Future.
Sources: Frankie Avalon
Frequently asked questions
Does The Frankie Shop run big?
Yes, most garments feature intentionally oversized, boxy silhouettes with dropped shoulders. If you prefer the intended slouchy look, order your standard size; however, if you want a conventional tailored fit, select one size down.
Where is The Frankie Shop based and manufactured?
Gaëlle Drevet founded the brand in New York City. Also, it maintains headquarters and flagship stores in New York and Paris. Its garments are designed in North America and Europe, with production handled by specialized garment manufacturing partners in Europe and Asia.
What is the main difference between the Gelso and Bea blazers?
The Gelso blazer features a fluid, draping silhouette made from lightweight Tencel or viscose fabric with soft structure. Next, the Bea blazer uses heavier wool blends, featuring rigid shoulder padding and a crisp, straight boxy cut.
Are Frankie Shop trousers suitable for shorter or petite body types?
Petite shoppers can wear the brand’s trousers, but the brand cuts most styles with long inseams designed to pool over shoes. Shorter buyers should anticipate having the trouser hems tailored to match their preferred heel height.
How frequently are core items like the Gelso suit restocked?
The brand regularly restocks core hero items in neutral shades like black, taupe, and navy throughout the year on the official website. However, seasonal colors and limited-edition collaborations usually come in single runs and do not restock once sold out.
