Edward Maradona is a Perth based Entrepreneur, Breakdancer & Fashion Designer.

He has performed on television shows such as So You Think You Can Dance, and in 2013, stepped hard into the fashion scene to launch luxury streetwear store & brand, Cabinet Noir.

His work has been recognised around the world in prominent fashion publications such as Sneaker Freaker & HypeBeast, And his passion is infectious.

There was so much value in today’s episode, regarding fashion & culture, but the wisdom shared from Edwards life & business experiences have had a valuable influence on decisions I have made within my business since our conversation.

Some of the topics we chatted about include:

• How to start a brand
• Defining your audience
• Personal brand vs business brand
• The background of fashion in hip-hop & breakdancing
• Becoming a stockist for the very exclusive
• Home Plus range from Comme Des Garcons
• Communicating through fashion
• How to structure a brand timeline
• Understanding trends & what to look for
• Inside stories of partnering with prominent sneaker brands like Nike & Yeezy
• Manifestation, spirituality & so much more.

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Guest Links

► Instagram (Personal)  |  ► Instagram (Brand)  |  ► Cabinet Noir