WHAT MAKES OUR PREMIUM ESSENTIALS... SO "PREMIUM"?
We used to buy our basics - everyday essentials - from mass production companies like AS Colour, Uniqlo and Zara...
While they are new, the colour is bold and slightly shiny, the hems are perfectly shaped, and that incredible feeling of sliding on a brand new shirt had us sold every time.
Then, by wash #5, when the colour has dulled, the fabric is almost see-through, and the necklines have already sagged (this is our pet hate!), the reality of mass-produced clothing starts to set it.
Now, you might be thinking, "they're cheap, who cares…" and that's fine.
But for us, it's about more than money.
Why should I support a corporation that doesn't even respect their own products, let alone me?
"WHY CAN'T ANYONE JUST MAKE SOME HALF DECENT FUCKING BASICS!"
We were furious with the products on offer, and flat out of luck finding any better alternatives.
This was the beginning of Anarchy®...
We are on a "Fuck You" mission to 'respectfully' show these big corporations what can be done with a bit of passion, effort and creativity.
We scoured the globe, and stress-test hundreds of fabrics, stitching and dyes until we find a combination that survives our '100 wash test'.
We don't cut corners & if we sound like your kind of people...
Welcome to Anarchy® my friend.